Intent Pop · Image Prompt Pack
Companion to Imagery & Graphics
Generate
on-brand
Copy-paste prompts that produce unmistakably Intent Pop imagery — every time. Each card carries the house-style spine so any model stays in the cream, ink, and one-poppy palette. Edit only what's in brackets.
§01
How to use this pack
Spine first,
Spine first,
then subject
Pick the card that fits the job, swap the bracketed fields, and append the spine. Generate four, keep one.
01
Pick the card
Match the use case — hero, person, concept, data, texture, icon, or a fix for existing stock.
02
Edit the brackets
Only the [highlighted] fields change. Everything else is the brand — leave it.
03
Append the spine
Add the house-style spine (§02) to lock the palette, light, and feel. Add the negative prompt where supported.
04
Select ruthlessly
Generate a few, keep the one that passes the Imagery test: evidence over decoration, one poppy, real over rendered.
Selection criteria, in order: is it on-palette (one poppy, no second accent)? Does it carry a fact or job? Would a buyer believe it's real? Full rules live in Imagery & Graphics §01–§02.
§02
The house-style spine
One suffix,
One suffix,
every prompt
This is the source of truth for generated imagery. Append it verbatim — it's the difference between "an image" and "an Intent Pop image."
Append to every image prompt — the house-style spine
warm editorial style. PALETTE — strict: cream canvas #F7F1E4, ink #1A140E for type & shadows, exactly ONE poppy-red accent #FF4A1C, optional deep pine #123A33, ochre #E9A53C used sparingly, warm grey #B7AE9A for neutrals. Natural directional window light, honest film grain, flat and screen-print-like, documentary not staged, generous negative space, magazine-confident. Composition: off-centre, room to breathe, the one poppy element as the focal point.
#F7F1E4 Cream
#1A140E Ink
#FF4A1C Poppy
#123A33 Pine
#E9A53C Ochre
#B7AE9A Warm grey
Global negative prompt — paste where the model supports it
glossy 3D render, blue/teal corporate tech palette, neon gradients, gradient mesh, glassmorphism, lens flare, stock-photo gloss, headsets, handshakes, suits pointing at charts, fake diversity, a second bright accent colour, busy patterns behind text, drop shadows, watermark, distorted text, extra fingers.
§03
Hero & share cards
The first
The first
frame
Homepage heroes, audience pages, report covers, and the OG card a link unfurls into.
Homepage hero16:9 · 1920×1080
Use · site hero background
Abstract editorial hero: [one oversized irregular ten-spike Wild Burst starburst] radiating from an off-centre point, solid poppy-red #FF4A1C on a deep pine #123A33 field, vast empty space on the left for headline type, flat 2D screen-print feel, subtle paper grain. + house-style spine.
Avoid: centred composition, gradient focal points, anything that competes with overlaid text.
Audience page hero3:2 · 1800×1200
Use · persona / solution page
A [B2B growth leader] at a warm wooden desk, candid over-the-shoulder crop, reading a real analytics dashboard, morning window light, one poppy-red #FF4A1C object as the single accent, cream and ink tones everywhere else. + house-style spine.
Avoid: staged eye-contact, office stock clichés, cool grading, two accents.
Report cover4:5 · 1600×2000
Use · gated PDF / research
Editorial report cover: large ink #1A140E display title space at top, a single [poppy bar-chart motif] rising bottom-right, cream canvas, hairline grid, mono caption strip. Print-confident, lots of margin. + house-style spine.
Avoid: busy collages, photo backgrounds behind the title, more than one chart.
OG / share card1.91:1 · 1200×630
Use · link unfurl
Share card, cream #F7F1E4 background, the [article title] in bold ink display type left-aligned, a small poppy Wild Burst mark top-left, one supporting [stat: +31%] in poppy. Generous safe margins, no clutter. + house-style spine.
Avoid: small text near edges, photo backgrounds, decorative icons.
§04
People
Operators,
Operators,
not models
Real people mid-work. Documentary, warm, honestly lit — never staged "business people."
Team / culture3:2 · 1800×1200
Use · about / careers
A small team mid-discussion around a [whiteboard covered in funnel sketches], candid, one person gesturing, warm window light, honest grain, cream and ink scene with a single poppy sticky-note as the accent. Documentary, slightly imperfect. + house-style spine.
Avoid: posed group smiles, matching shirts, glass-walled "startup" sterility.
Portrait4:5 · 1600×2000
Use · byline / team page
Environmental portrait of [an operator] at their desk, three-quarter crop, looking slightly off-camera, real screen glow, warm directional light, film grain, cream/ink grade, one small poppy detail in frame. + house-style spine.
Avoid: white-seamless studio, corporate headshot lighting, retouched skin.
Workshop / collaboration16:9 · 1920×1080
Use · process / service page
Two people pair-reviewing [an A/B test result] on one monitor, hands pointing at a chart, close candid crop, warm light, real dashboard on screen with one poppy series visible. + house-style spine.
Avoid: headsets, call-centre rows, fake screens, neon UI mockups.
Customer context3:2 · 1800×1200
Use · case study
A [SaaS marketer] in their real working environment, detail crop of hands + keyboard + a notebook with a sketched funnel, warm grain, cream/ink, a single poppy pen as accent. Honest, unposed. + house-style spine.
Avoid: stocky "happy customer" smiles, branded mugs, staged props.
§05
Concepts & metaphor
Honest
Honest
metaphor,
no clichés
Abstract ideas through geometry and editorial illustration — never lightbulbs, gears, or rocket ships.
Concept illustration1:1 · 1600×1600
Use · blog / section spot
Editorial spot illustration of [a question turning into a rising line], bold single-weight line work, ink #1A140E on cream #F7F1E4 with one poppy-red #FF4A1C highlight, flat, hand-printed texture, conceptual not literal, mid-century editorial feel. + house-style spine.
Avoid: lightbulbs, gears, rockets, cartoon mascots, gradients, 3D blobs.
The Pop Loop16:9 · 1920×1080
Use · method / how-it-works
Three-beat cyclic diagram — Capture → Convert → Compound — as a clean line loop with the Convert node marked by a small poppy Wild Burst, ink strokes on cream, mono labels, generous space. Flat, geometric, echoing the starburst. + house-style spine.
Avoid: arrows that don't close the loop, gradient nodes, more than one accent node.
Before / after3:2 · 1800×1200
Use · transformation story
Split editorial graphic: left half muted warm-grey [flat campaign line], right half a poppy [compounding curve] rising, ink baseline across both, mono labels, cream canvas. Honest, restrained. + house-style spine.
Avoid: red-vs-green clichés, emoji, exaggerated "hockey stick" fantasy.
Abstract motif field16:9 · 1920×1080
Use · section divider
Concentric Wild Burst rings radiating from one off-centre point, thin poppy #FF4A1C lines on deep pine #123A33, mostly empty, very low visual weight — a quiet field, not a focal point. + house-style spine.
Avoid: dense pattern, full-bleed busyness, anything that fights overlaid type.
§06
Data & proof
The chart
The chart
is the
image
Our strongest imagery is honest data. Generate charts as SVG/code so they stay crisp and on-palette.
Chart · SVGcode · any size
Use · LLM → SVG / code
Draw a [bar] chart of [demo bookings over 5 quarters]. Cream #F7F1E4 background, hairline horizontal gridlines #D8D1C0, flat ink #1A140E baseline, the [final/hero] series in poppy #FF4A1C and the rest in warm grey #B7AE9A. JetBrains Mono labels. Put the headline figure [+31%] on the hero mark in Bricolage display. No legend, no box, no 3D. Return clean SVG only.
Avoid: rainbow series, gradients, drop shadows, boxed plots, legends a label could replace.
Big-stat card1:1 · 1600×1600
Use · social proof / report
A single big number [+31%] in huge Bricolage 800 poppy #FF4A1C, a mono label above [LIFT · 90 DAYS] and a mono source line below [n=14,200 · 95% CI], cream canvas, ink secondary text, vast margin. The number is the whole image. + house-style spine.
Avoid: spelled-out numbers, multiple stats fighting, decorative icons.
Dashboard mock16:9 · 1920×1080
Use · product / capability
A clean analytics dashboard UI in our palette — cream surface, ink type, one poppy KPI line, warm-grey secondary data, JetBrains Mono numbers, hairline dividers. Show [AI-referral attribution]. Flat, screen-print restraint. + house-style spine.
Avoid: dark glassy SaaS UI, neon charts, blue gradients, fake busy widgets.
Comparison tablecode · any size
Use · LLM → HTML/SVG
Build a comparison table: [AEO vs. SEO vs. GEO] across rows [surface, goal, metric]. Cream rows, ink text, hairline #D8D1C0 dividers, the [Intent Pop] column header in poppy. Mono headers, no heavy borders. Honest, scannable. Return clean markup.
Avoid: zebra rainbow stripes, heavy grid lines, checkmark emoji.
§07
Texture & background
Quiet
Quiet
by design
Backgrounds hold type — they never compete with it. Low contrast, one device per surface.
Paper grain fieldtile · 1024²
Use · default surface
Subtle warm paper grain texture, cream #F7F1E4, monochrome fractal noise at [3–5%] opacity, completely flat and even, seamless tile, no focal point — a surface, not an image. + house-style spine.
Avoid: visible direction, heavy vignette, coloured noise, busy fibre.
Hairline gridtile · 1024²
Use · maps & data zones
A faint hairline graph grid, 1px warm-grey #D8D1C0 lines on cream, [24px] spacing, perfectly even, low contrast, seamless. Technical, calm. + house-style spine.
Avoid: bold lines, isometric perspective, glowing grid, colour.
Concentric burst art16:9 · 1920×1080
Use · pine/ink heroes only
Concentric rings echoing the Wild Burst, thin poppy #FF4A1C lines radiating from an off-centre point on deep pine #123A33, mostly empty, low visual weight. Hero art behind a headline. + house-style spine.
Avoid: placing on cream/light body sections, dense rings, second accent.
Dot fieldtile · 1024²
Use · subtle fill
Even dot field, [1.4px] warm-grey #B7AE9A dots on cream, [13px] grid, low contrast, seamless tile, flat. A whisper of texture. + house-style spine.
Avoid: halftone gradients, dots forming shapes, colour, high contrast.
§08
SVG · icons & diagrams
One geometry,
One geometry,
generated
Hand these to an LLM that returns SVG code, not an image model. Stroke-only, burst-derived, vector.
Single icon24×24 viewBox
Use · LLM → SVG code
Generate one SVG icon of [concept] on a 24-unit viewBox. Stroke only, no fill except one accent dot, stroke-width 2, round caps and joins, ink #1A140E with the meaningful part in poppy #FF4A1C. Built from sharp radiating points echoing our Wild Burst starburst. Return clean SVG markup only.
Avoid: filled glyphs, gradients, multiple colours, hairline strokes, raster output.
Icon family24×24 each
Use · LLM → SVG set
Generate a cohesive set of SVG icons for [Capture, Convert, Compound, Experiment], all on a 24-unit grid, stroke-width 2, round joins, ink with poppy for the active part, consistent optical weight, all derived from radiating-point geometry. Return each as clean SVG.
Avoid: mismatched stroke weights, inconsistent grids, filled + outline mixed.
Process diagram16:9 · code
Use · LLM → SVG
Draw an SVG diagram of [the answer-to-revenue journey] as a left-to-right flow, ink nodes and connectors, the [conversion] node marked by a small poppy burst, JetBrains Mono labels, hairline connectors, cream background, generous spacing. Flat, no shadows. Return SVG.
Avoid: boxed 3D nodes, drop shadows, rainbow stages, cramped layout.
Architecture mapcode · any size
Use · LLM → SVG
SVG system map of [the Pop Loop stack], modular boxes with hairline ink borders on cream, mono labels, one poppy highlight on the [active layer], clean orthogonal connectors, lots of whitespace. Return clean SVG.
Avoid: gradient fills, glow, dense spaghetti connectors, more than one accent.
§09
Treatment · image-to-image
Rescue &
Rescue &
regrade
For fixing existing stock or unifying mixed sources into the house grade. Run on an input image.
Standard gradeimg → img
Use · unify any photo
Regrade this image to the Intent Pop look: warm cream/ink tone, lifted shadows, honest film grain, remove any blue/teal cast, flatten contrast slightly, keep exactly [one element] poppy-red #FF4A1C and desaturate competing colours toward warm grey. Documentary, not glossy.
Avoid: HDR look, heavy vignette, teal-orange blockbuster grade, over-sharpening.
Duotoneimg → img
Use · hero / section crop
Convert this image to a [poppy] duotone — shadows in [deep pine #123A33], highlights in [poppy #FF4A1C] — with subtle grain, editorial and flat. One accent only.
Avoid: three-tone, neon duotone, gradient maps with a second bright hue.
Rescue stockimg → img
Use · last-resort stock
Take this generic stock photo and make it look real and on-brand: crop tighter to [hands / screen detail], add warm window light and grain, regrade to cream/ink, remove the glossy stock sheen, introduce one poppy accent. Documentary feel.
Avoid: keeping wide staged framing, fake smiles, the original cool grade.
Crop variantsmulti-ratio
Use · one asset, many sizes
From this image, produce on-brand crops at [16:9, 1:1, 4:5, 9:16], each keeping the poppy focal element and generous negative space for type, consistent grade across all. Return each ratio.
Avoid: cutting off the focal point, inconsistent grade between crops, busy edges.
What this document controls · read next
Companion documents
The Prompt Pack governs how on-brand imagery is generated. The rules behind every prompt — palette, chart anatomy, photography, icons — live in Imagery & Graphics. For generated copy, see Voice §17. Next: Imagery & Graphics.